Cap'n Crunch

The Cap'n isn't seen as relatable or relevant as some of its competitors. So, as people begin to dip their toes back into travel, the Cap'n is here to help. Cap'n Crunch will be the host with the most this summer, literally offering up his home to super fans looking for summer adventure. The Cap’n’s Quarters resulted in 2.7B+ impressions and one memorable adventure for a lucky winner’s getaway of a lifetime!

TEAM:
Kenny (ACD/CW)
Colleen McTaggart (ECD)

Social Content

On social, we ramped up excitement around the Cap'n's Quarters, sharing images of the inside of the boat and our launch video.

Launch Video

Press