Real Christmas Tree Board Joy to the Real

Our brief was to convince millennial parents with young kids who think that "real trees are a real hassle" to buy a real tree this year. What reigned true about the holiday season was the real joy an authentic tree brings.​ This is where JOY TO THE REAL was born, this platform reframes the challenges of a real tree experience as the embodiment of joy at Christmas. We celebrated the authentic and sometimes all too real moments of the season - including the most important one of all, the experience of a real Christmas tree. Our campaign garned over 15M+ impressions with nearly 100K+ click throughs to the brands website.

TEAM:
Kenny (ACD/CW)
Colleen McTaggart (ECD)