Cheetos Mac 'N Cheese Bold to the Bone

To celebrate the launch of Cheetos Mac 'N Cheese Box of Bones, we created a glow-in-the-dark Bold to the Bone costume highlighting the cheesy noodles' spooky skeleton shape. Fans had the chance to win a costume for Halloween via a custom landing page, and select media and influencers received a costume of their own to help spread the word. Overall, the program secured a total of 211.9M+ impressions in just four days.

TEAM:
Kenny (ACD/CW)
Colleen McTaggart (ECD)

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Social Amplification

Press

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