Pearl Milling Company | Family Stack Sweater

Consumers still don't resonate with Pearl Milling Company the same way they did with Aunt Jemima (the former name). So, we leveraged one of the biggest pancake seasons of the year by taking a unique spin on the Ugly Christmas Sweater trend, creating the Family Stack Sweater—a multi-person holiday sweater for four, three, and two people, designed to hold a bottle of syrup and a spatula. Our campaign garnered over 2.3 billion impressions and was even featured on the Kelly Clarkson Show.

TEAM:
Colleen McTaggart (ECD)
Alex Kenny (CD)
Matt McGrane

Execution Overview

Social Launch

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Campaign Imagery

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Earned Social

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Press

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